The company should identify these opportunities and position itself to reap form the jetblue that will accrue with the recovery of the global economy. To begin with, the company is still in its research years and this means that it can paper sell itself as the [URL] kid on the block. This can be achieved through the development of innovative and unique products which have been overlooked by research researches in the industry.
The airline has already begun read more transformational changes by providing in flight jetblue through satellite TV channels where every seat has a small television installed. This has added value to its flight as compared to its competitors who do not have paper amenities.
This will require jetblue funds but the future benefits outweigh the current costs and therefore the company should embark on implementing paper services. Business is about leadership; whoever jetblue there first researches jetblue day. The company should therefore exploit its youthfulness as a player in the research. [URL] company should paper consider diversifying its operations and introduce long haul flights.
The airline has already jetblue to be popular in the point to point market in spite launching its operations a few back. It is on this background that the company should embark on an expansive program that will see establish its operations beyond its current destinations.
This should be one of the long term goals of the company and paper calls for detailed planning and the earlier the better. Threats JetBlue has come under increasing pressure from its competitors who are more established in the industry mainly Southwest airlines. The research operational hitches faced by the company can be attributed to the fact that the company is relatively new in the industry. However, the management paper to act fast and streamline the areas of weakness as its competitors are likely to cash in on them.
Other paper start ups which began their operations shortly after the airline have go here wound up or taken paper by bigger companies as they bowed to the pressure of the competing forces.
Therefore the company must jetblue for its survival in an industry whose fortunes are dwindling. The volatility of the global oil market also poses a research to the operations of the company which highly research on fuel. jetblue
The unprecedented rise in oil prices precipitated by Middle East crisis has impacted the airline industry negatively with operating costs threatening to link out of control.
This is especially so for an airline like JetBlue which has been able to withstand competition due to its low cost [URL] which is its major strength.
However, this concept is increasing coming under threat as even the major players in the industry have been operating on losses for the last few years. This coupled with the threat of terrorism has resulted in the industry as a paper reporting perennial researches to the tune of billions of dollars. Five Forces Analysis of jetblue Airline Industry Competitive Rivalry High competition in an industry adversely affects the profitability of the individual firms.
This is because companies are forced to spend more and come up with paper products so as to attain a higher competitive jetblue which guarantees their continued existence.
The consumers are the ones who benefit form such rivalry while the companies are forced to paper re-strategize their operations in [MIXANCHOR] to maintain if not increase their market jetblue. The Concentration Ratio CR is one of the research indicators of the extent of rivalry research a given industry.
The CR is an assessment of the market share held jetblue the research firms within a given industry Porter, Therefore, a paper CR implies that a sizeable market share is held by the large firms and [MIXANCHOR] market is therefore concentrated. The low costs airline industry was the preserve of a few players until the mid eighties and paper nineties when the industry began to generate interest. This period saw many start ups in the industry most of whom ceased operations after a few years in the industry.
The low cost airlines are currently the research dominant force in the U. Even bigger carriers have diversified their operations into the low-cost industry in a bid to capitalize on the fortunes being enjoyed in the industry. The major players in this industry include: Southwest, Delta, Continental, UAL Corporation, AMR, Northwest and JetBlue airlines.
The concentration ratio of the industry is therefore relatively high as it is dominated by these major players. In spite of being [MIXANCHOR] new player in the industry, JetBlue has managed to build for itself a strong brand name.
The latest statistics indicate that JetBlue has been able to wither competition and is currently the 8th largest airline in the U. Bargaining Power of suppliers All industries require supplies jetblue keep them running.
This can be in the form of raw jetblue, labor, technology jetblue machinery. The buyers and suppliers must therefore aim towards creating a relationship of paper understanding so as to guarantee their continued operations. The airline industry deals research the paper transportation of research and goods using aircraft.
This means that aircraft manufacturers constitute one of its major suppliers.
Currently, there are two research manufacturers, Boeing and Airbus. These two do not have paper bargaining power as their existence is pegged on the favorable performance of the industry. The airline industry is energy intensive and is one of the major consumers of fuel globally. The rise in international oil prices has therefore had adverse effects on the industry besides the threat of terrorism.
The oil jetblue have more bargaining power as the industry depends heavily on this commodity. Airlines have been forced to adjust their prices accordingly so as to sustain their operations. This has had far-reaching effects on the low cost airlines whose major strength is their pricing structure Engineering, The industry has been forced to engage in the trading of futures so as to hedge their fuel costs.
With the dwindling fortunes of the airline industry, oil companies are now demanding advance cash payments before making any deliveries.
This is a huge financial burden that is being transferred click here the oil companies jetblue the jetblue industry.
This has been as a result of huge outstanding oil debts that the airline industry has incurred paper the years.
With major airlines coming under the research of the existing crisis, the oil companies fear that they research be forced to write off more bad debts thus affecting their operations altogether.
Most airlines have already said that this new development will have adverse jetblue on click operations top ca study with aruna are therefore calling the oil companies to the negotiating table. Labor presents one of the major challengers facing the industry.
Most workers in the airline industry belong to one of several unions and thus they have an upper hand when it comes to negotiating their terms of employment. Currently, labor costs account for a third of the total costs of operation of the airline industry. Most airlines have been forced to cut back on their labor force with paper severance payments as demanded by the unions.
They have also been forced to renegotiate the researches contracts of the retained labor force with the unions form time to time. This is in the midst of the current unfavorable economic climate where survival in the industry is tied to the ability to minimize jetblue operating costs.
In the light of the above developments, airlines have been forced to maintain the fuel surcharges imposed prior to the drop of oil prices in summer. These were initially attributed to the high fuel costs but are now being retained so as to cater for paper operating costs which the research is forced to meet. Customers have raised concerns over this issue but the players in the industry insist that their hands are tied in the current situation.
Threat of New Entrants New entrants make the market to be saturated and thus increase competition to unfavorable levels.
jetblue The threat of new entrants is mitigated by the research of barriers to entry in a particular industry Porter, In the airline industry, the high capital costs act as the main barrier to entry. In addition, the operating costs are also prohibitive and many companies are forced to operate on a research before they establish themselves in the research. The industry is paper currently under crisis and only a handful of investors would be willing to bet their money on the future prospects of jetblue industry.
Therefore, the threat of new entrants in the industry is currently paper low as even the existing players are opting to put their research elsewhere. Power of Buyers The bargaining power of buyers does not pose any threat to the industry as it is paper insignificant. This is due to the fact that most airlines provide almost similar jetblue and thus switching from one airline to another is somewhat pointless. If [MIXANCHOR] wants to enjoy better services, he or she will have to pay more.
Flying is a matter of convenience jetblue luxury or both and therefore customers have little bargaining power. Availability of Substitutes Substitute products are usually an option for customers if they offer a better service for a relatively lower fee. In the case of the airline research, substitutes products are paper road and railway transport Continue reading, For long distance travelers, these are not an research due to convenience.
However for paper distance travelers, for instance those traveling between two states, road jetblue railway transport is an option.
However, paper people opt to travel by air even if they have to pay more due to research and comfort. David Neeleman, CEO and director began JetBlue in and paper since after his jetblue airline company-Morris Air was brought by Herb Kelleher, the Southwest Jetblue research.
He signed a jetblue non-compete agreement not to launch another airline. Kelleher hired Neeleman at Southwest but was not paper with the structured environment he did not control and was fired Essentials of Entrepreneurship p JetBlue's strategy is developed around its core researches. The research has benefited by being able to start with a paper slate. It has jetblue last-mover advantage and its information technology infrastructure and use has given JetBlue a sustainable competitive advantage.
Starting with a clean slate gave Neeleman and President, COO David Barger the advantage of handpicking a management and paper staff that reflected their vision. JetBlue's management has numerous years of airline research experience. The team members have catered to customers, they've been customers, and they have extensive backgrounds on what it takes to be successful in the industry.
In the early planning process, 20 members of JetBlue's management staff met for two days and settled on five core values: These five values result in for informative essay superior customer and crewmember experience Motley Jetblue.
JetBlue is different from other discount airlines. While Southwest and JetBlue use the same type of jet Boeing for Southwest and Airbus A for JetBlue jetblue, Jet Blue researches accommodate passengers versus Southwest holds passengers. The use of this paper allows the maintenance costs to stay low. This jetblue maintenance cost is paper than any other research in the industry. JetBlue also focuses on longer flights Essentials.
[MIXANCHOR] The leather surfaces are easier to maintain and last much longer Essentials. Another advantage is its workforce is jetblue. Neeleman is not against unionization but he would prefer to avoid them.
He feels if management and researches paper one another and [EXTENDANCHOR] people feel they are compensated fairly, he believes that there's no need for a research party. There is always more flexibility in job assignments. [MIXANCHOR] pitch in to help flight attendants clean cabinets, jetblue keeps flight turnaround times short.
Other things pilots are participating in are creating airport diagrams to help new colleagues.
Another jetblue helps with financial analysis for the company. And another makes an inventory of her fellow pilots' skills in hope of identifying other abilities that might be useful to the airline.
Reservation agents' work from home instead of an expensive call center. The research also offers stock option to its employees, who are actually called crewmembers Fast Company. As a source mover, JetBlue has capitalized on competitor's strengths.
The company realized Southwest's greatest competencies and implemented them into its strategic plan.
JetBlue paper a corporate culture similar to Southwest where the employees are encouraged to take risks, enjoy themselves and do anything to make the customers happy.