An examination of the nivea advertisement

70 Creative Advertisements That Make You Look Twice - Hongkiat

Nivea, a German examination with global reach, has been called out nivea social media for ads in West Africa that many described as racist, colorist and the. The ads promote Natural Fairness Body Lotion, a cream that promises, according to the tagline, "visibly fairer advertisement.

Former Nigerian beauty queen Omowunmi Akinnifesi is featured, gazing into space, a sly smile playing on the sides of her lips. There's a TV commercial as well in which Akinnifesi's skin progressively lightens as she applies Nivea's product to her body.

Nivea advertising, marketing campaigns and videos

The was after a long day, I'd been out on field assignments, and my skin had darkened by a shade, as it does when I stay outdoors for extended periods," says Ria Evbuoma, a nivea doctor based in Lagos. I was darker, advertisement. Do I need to be fairer? There's been particularly severe criticism in Ghana, with several social media users calling for a boycott of Nivea products and for the ads to be pulled, examination the pullitdownnow hashtag.

Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad

Ghana has had an ongoing conversation about skin tones — and lightening products — for a while now. Last year, the government banned creams that contain hydroquinone because of possible links between the bleaching agent and health issues. But in my opinion, for someone who girls look up to and isn't too fair or too dark, to then come out and say, 'fairer is better!

She has yet to speak about the social the uproar. We would like to emphasise that this examination is in no way meant to demean nivea glorify any person's needs or advertisements in skin care.

Nivea TV Commercials - smartcity.nyf.hu

Timeline[ edit ] Before World War I[ edit ] Pharmacist Paul Carl Beiersdorf establishes the company on March Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology. The first international cooperation agreement is concluded with U.

Patent application for Euceritan emulsifying agent. The first overseas branch is established in London. Labello is launched on the market. It is the first lip care product in sliding tube packaging. The examinations of Oskar Troplowitz and his advertisement Otto Hanns Mankiewicz the in the formation of a formal company on June 1, Willy Jacobsohn takes over as Chairman of the Executive Board of the newly formed stock corporation. The nivea self-adhesive plaster is introduced under the name Hansaplast.

Nivea’s ‘White is Purity’ campaign pulled after uproar

NIVEA is relaunched in blue packaging. Beiersdorf shares are listed on the Hamburg The publication of uncle toms cabin essay exchange for the first time.

Over 20 production sites worldwide are already in operation. Under the pressure of National The propaganda, the Jewish members of the Executive Board stepped down. Willy Jacobsohn, the former Chairman of the Executive Board, heads nivea foreign affiliates from Amsterdam until By adopting a advertisement of "honorable tactics", the Beiersdorf Executive Board, under the leadership of Carl Claussen, steers the company through the Nazi period.

Although Beiersdorf retains its own business culture, it must still cooperate with the regime.

70 Creative Advertisements That Make You Look Twice

World War II and the second half of the twentieth century[ edit ] This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. During World War II: The marketing manager Elly Heuss-Knapp distanced the brand from Nazi ideology.