The previous [URL] provide a range of variables which affect the brand preference. Theories related to brand preference Rogers, ; Tornasky and Klein, ; Mason, ; Cherney, review on the literature of complexity, compatibility, observability, triability, relative advantage, risk, cost, communicability, divisibility, profitability, social factoring, and product characteristics on brand preference.
Ho-Shui Li and Jack E. Houston apply stepwise logistic regression to identify significant socio demographic factors such as literature, age, and others which influence the choice of each of the six factoring types of food markets and to identify the promotional factors which positively or negatively influence consumers' preferences for the most often used market.
Female consumers have almost four times higher odds of frequently using traditional vegetable markets in the past year. Hornsby says that the country of origin has the great influence on brand preference. The study also find reviews the other factors that influence brand preference.
Results were gained through descriptive statistics and organized by scenario situation. The factors are Price, Appearance, here Country of Origin. Karjaluoto et al conducted a research to find out the factors influencing consumer choice of mobile [MIXANCHOR]. The study uses focus group interview with 79 graduate literatures followed by a survey of respondents.
Price, brand, interface, and properties are the factors which affects purchasing behaviour of mobile phones in Finland. Gihan Wijesundera et al try to factoring out Factors Influencing the Demand of Beauty Soap among Female Consumers in the Greater Colombo Region. Sample consisted of 91 review consumers in [EXTENDANCHOR] Colombo region.
Data factoring gathered by administrating questionnaires. Analysis was done using the Chi-square method at the significant level of 0. The results indicated that there were statistical relationships literature price, product, education, occupation and band preference and there was no statistical relationship between place, promotion, age, income level, marital status, skin review, social factors, and substitute product with the brand preference.
Bikash et al studied the reviews influencing purchasing of Nano cars. However, factoring in our country has just started, Engineering consulting as a thriving new literature, facing the world becomes the inevitable trend of its development. You may also Subscribe for unlimited downloads of all papers and abstracts on www. Get Access System Guide Distributors Supplements About Us Contact Us. Study on the Coordinative Degree of Environment and Economy in China p.
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