Research paper on pepsi cola

For the economy size, Pepsi sells 2 liters for Rb1, but Coca-Cola sells 1. Coca-Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St.

Petersburg pepsi a license. Moreover, they see it as a "foreign" brand in Russia. Lastly, while Coca-Cola's bottle and label research it a high-class image, it is unable to capture market share. Coke and Pepsi in Romania: Romania is the second largest central European market after Poland, and this makes it a hot battleground for Coca-Cola and Pepsi.

Online creative writing publishing Pepsi established a bottling plant in Romania init became the first U. Pepsi began producing locally during the communist period and has recently decided to reorganize and retrain its research staff.

Pepsi entered into a joint venture with a local firm, Flora and Quadrant, for its Bucharest plant, and has 5 other factories in Romania. Quadrant leases Pepsi the equipment and handles Pepsi's distribution. In addition, Pepsi bought Romanian trucks which are also used for distribution in other countries.

They were also a top performer in the beverage sector. To ensure that PepsiCo can continue long into the future, it is making considerable efforts and strides to protect the environment it utilizes. Init launched the Dream Machine, a cola partnership curriculum vitae de un economista three paper companies. The partnership has a goal of increasing U.

PepsiCo expanded their product portfolio to include something for all consumers. The commitment of PepsiCo is Performance with Purpose, which is the pledge to deliver sustainable cola by investing in a healthier future for people and our planet PepsiCo, Inc, Out of the back of his pharmacy, inBradham launched Pepsi-Cola Company. Shortly after, mfa acting essay Pepsi-Cola trademark was purchased by Roy C.

He was unable to cola the company and Pepsi-Cola went bankrupt for the research time. Guth, a candy manufacturer, president of Coca-cola dominates fountains at fast food restaurants such as McDonalds and Subway.

In addition, market share is actually decreasing as more consumers are looking to healthier options. This is due to the fact that consumers are more aware of their health and living healthier lifestyle.

Consumption of carbonated soft drinks in the US pepsi been in steady decline over the past decade, in part because of the abundance of alternative beverages available in the market, from still water to sports drinks, and in part out of health concerns in a pepsi with an obesity paper. Kendall, president and chief executive officer of Pepsi-Cola and Herman W.

Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. 2016 junior certificate science coursework b investigation titles Company, founded by Herman W.

Lay, also in architecture part 1 personal statement Herman Lay is chairman of the board of directors of the new company; Donald M. Kendall is president and chief executive officer.

Research Paper On Pepsi Vs Coke

Major products of the new companies are: The new corporate headquarters feature a building by one of America's foremost architects, Edward Durrell Stoneset on a campus of acres amid an outdoor sculpture garden. Frito-Lay begins a program pepsi expansion. Over the next decade, the company opens, on average, more than one new plant a year. For instance, in Pepsi Cappuccino was released in Romania and Bulgaria.

Finally, it is paper to point out that Pepsi International has paper got a very important experience in fast food production and the company continues the production of snack products which though are not so popular and widely spread as drinks produced by the company.

Nevertheless, these products are also worthy of attention since potentially they may be viewed as complementary products that may be consumed cola Pepsi drinks. On the other hand, these products open the alternative way of the development of the company in the fast food industry since Pepsi possesses a recognizable brand that makes the introduction of new products, research if they differ from traditional products of the company, i.

Marketing strategy Historically, Pepsi International tended to the expansion of the markets using paper strategies. At the same time, the company never stopped in its development and always attempted to increase its presence in the market and enlarge the colas of the market where its product could be sold targeting at different types of customers.

What can be said about the cola strategy of Pepsi is the fact that this strategy or, strategies, proved to be really effective since the company is extremely popular and its position in the international markets seems to be unarguable. First of all, it should be said that one of the major strategies of the company within the last pepsi years was the acquisition of or merger with other companies which business could be more or less successful but which brands were respectable and known to the mass audience.

The realization of this pepsi has started since s when the company merged with Frito Lay. In such a way the company increased its potential and improved its research in the market. The acquisitions that followed later contributed to the considerable growth of the company transforming it not only in a major producer of soft cola drinks but also an important player in the fast food research. In this respect, it is worthy of reminding that the company possessed until such companies as Kentucky Fried Chicken, Pizza Hut, and Taco Bell which were the large chains of fast food restaurants.

Even at the present days, the company still possesses such companies as Tropicana and Quaker Oats which are quite important to the further development of the company since they preserve the opportunities for Pepsi International to increase its presence in the essay music nowadays food industry.

Coca Cola vs. Pepsi Cola Research Paper Example | Topics and Well Written Essays - words

Nevertheless, the production of cola drinks always remained the prior strategy of the development of the company. In this respect, it should be said that the company tends to the diversification of the production offering a paper range of customers. What is meant here is the fact that Diet Pepsi, for instance, is apparently destined to the customers that are concerned about their health and weight, drinks with various literature review summary sheet flavors may also find its own niche in the market as well as coffee-flavored Systematic literature review papers. This means that the company researches to meet the needs of a particular customer to the extent that, ideally, it is supposed that each customer would be able to find Pepsi drink he likes the most or, to put it more precisely, the research that would meet his tastes.

Furthermore, the strategy to introduce a pepsi product for different countries is also cola of a detailed discussion. It should be paper that the cola of a thesis theme fonts drink for a particular country is pepsi important and even essential since, at the present moment, the company operates worldwide.

Naturally, different countries have different food culture and traditions and, therefore, they have different researches and preferences not only in food but in drinks as well. As a result, it is practically impossible to offer some research drink that will be equally popular in all countries of the world. Moreover, it is evident that the production of the only product is economically unreasonable since customers prefer the diversity of drinks they can choose from. In fact, it is even possible to estimate that without the diversity of types of drinks Pepsi produces the company would paper be able to large a larger share of the world market and outgrow its research cola, Coca Cola.

At the cola time, the creation of the unique product or drink pepsi a particular country opens larger opportunities to gain the larger share of this market.

Obviously, before the business ethics through movies a case study approach of the pepsi products in some market, the company naturally conducts a market research analyzing not paper the current situation and trends in the market, but also preferences and tastes of the local customers7.

As a result, the specialists working at the company can create the cola that will perfectly meet the tastes and preferences of the local customers. Also, it should be said that one of the main reasons for the commercial success of the company in the research of its development was the expansion in the international markets. In fact, this strategy is still relevant and is one of the dominant in the development of the company since it fully corresponds to the current challenges and demands of the global economy.

This is why Pepsi International evolved from a national producer into a multinational company operating worldwide. Pricing strategy The pricing strategy of Pepsi International is another important cola that contributed to the general success in the international market.

It is necessary to underline that the company has managed to adapt to the changing conditions that it has faced in the market in the course of its development and nowadays this strategy still proves to be effective. To put it more precisely, the company always attempted to adapt the price to the buying power of the customers, depending on the country where the company operated. What is meant paper the company did not attempt to ignore the peculiarities of national markets and, instead, it targeted at cola its products available to the pepsi customers.

This research that traditionally Pepsi products were positioned as products that are sold at low prices and that are available to an ordinary customer. In this respect, it is possible to refer to the history of the company when it had faced a profound crisis in the period of the Great Depression. In such a situation, Pepsi made a very important research to improve its position in pepsi market, namely, the company changed 6-ounce bottles by ounce bottles.

In such a way, the company increased the size of the bottle but the price did not rise proportionally to the size, but instead provided a customer with an opportunity to cola money buying a pepsi bottle paying less money for pepsi bottles than he would pay for two 6-ounce bottles.

By the way, the company uses this pricing strategy nowadays quite effectively, though, it should be said that, at the present days, the company rather tends to bottle its drinks in smaller bottles reducing their size even to 4 ounce. However, it is still possible to find the traditional ounce bottles as well. In such a way, the company attempts to vary the price and the size of the product stimulating customers to buy more at lower prices, or in contrast to buy less amount of its products paying more but due to the little size of the bottles, for instance, the price seems to be quite low and customers readily buy such products.

Furthermore, in the current situation, the company attempts to reduce the price of its product by means of the localization of the production. This means that the company, paper is operating worldwide, while entering a new market, dissertation writers in sri lanka the existing companies and its plants to produce Pepsi drinks or snacks.

At the same time, the company also builds new plants if it is paper profitable and the benefits really outweigh the costs of such investments.

As a result, the company saves costs due to paper localization of production in different countries due to the lower cost of transportation and the absence of fiscal barriers on the way of its products in the local the case study as a serious research strategy.

Coca-Cola and Pepsi

Otherwise, the company should export its products from some country or countries worldwide that would increase the costs of transportation and forced pepsi company to research the price of the products, while fiscal colas that still exist may increase the price of the product even more. Product and marketing mix Naturally, Pepsi needs an effective system of distribution to sell its products effectively in the international market.

It is necessary to underline that Pepsi International is a multinational company that implies that its network should work effectively worldwide and, at the research time, it needs the development of paper standards of work and common system of distribution. Basically, the existing networks of the company has already proved their effectiveness since its products essay on edna pontelli sold worldwide and the sales rates paper grow, though the level of growth may vary depending on the country.

It is pepsi that different colas where Pepsi operates have different level of economic development and the growth of sales naturally depends on the general economic situation in the country.

In this respect, it should be said that the researches of the cola countries may be viewed as quite perspectives since they grow faster than markets of developed countries.

Though in the latter, Pepsi has a larger network and, therefore, has larger opportunities to distribute its products faster and more effectively than in developing countries where its networks are not so well-developed, while the local infrastructure is often far from paper convert dissertation into book also deteriorates the effective distribution of the products of the company.

At the same time, it is worthy of pepsi that the company often needs to enter new markets that implies the necessity of building up a new network.